About

I’m Nikki Specht, a freelance writer and content specialist in the parenting and education space.

Why should you hire me?

With a Master’s degree in School Counseling and a decade of experience working in schools as a counselor and college admissions advisor, I bring an insider understanding of how families make decisions, and what information they actually need. I help organizations create thoughtful, engaging content that:

  • Builds credibility with parents and educators.

  • Captures and nurtures leads through newsletters, blog posts, e-mail courses, and social media content.

  • Explains complex systems related to parenting, education, and college planning clearly (without overwhelming your readers).

  • Balances real-life data with experience and empathy.

  • Positions your brand as a trusted guide in your content area.

Parents aren’t looking for more information in a world already saturated with opinions and advice. They’re looking for reassurance, clarity, and direction. In parenting and education, trust is everything.

My high-quality content is search-engine friendly, social-media friendly, and time-saving for small businesses.

If your organization supports families, students, or educations, I’d love to help you tell your story — thoughtfully, clearly, and with purpose.

Experience:

  • Bachelor's degrees from Penn State University in Public Relations and English with a concentration in Publishing.

  • Master of Education degree from West Chester University in Pre-K-12 School Counseling (CACREP Certified).

  • Ten years experience working in public elementary and high schools. First as a paraprofessional in Special Ed, then seven years as an elementary and high school counselor.

  • Two years working exclusively as a college admissions counselor with high schoolers from all over the country.

  • Attended dozens of seminars, college advising fairs, and parenting and education retreats.

  • Mom of threeyoung kids of my own!

Personal/Other interests

I am also a married millennial mom of three young kids, living in the Philadelphia area. I have expert knowledge, interest, and personal experience in (and am happy to guest post or create content for you!):

Gluten free baking and cooking
Reading and Literature
Gardening
Sports (Go Birds!)
Cats
All things kids
Natural living/functional health and medicine
Autoimmune disease
Travel
College and career planning
Work at home mom life